Suede Sandals Maconie Black Women's Kat MCGLCAT04022I aq4IXqR

Linear TV viewing around the world will peak this year and online viewing will take over from 2016, according to a new research from ZenithOptimedia.

Sandals Women's Kat Black Suede Maconie MCGLCAT04022I There has been a sharp uptick in the amount of time people spend consuming online video in 2015, with Zenith forecasting a full-year, year-on-year, increase of 23.3%.

Kat Sandals Women's Suede Maconie Black MCGLCAT04022I “ZenithOptimedia predicts that the number of people regularly watching traditional, linear TV will peak this year, and will start to decline for the first time in 2016,” the media buying agency said in a research note issued this morning.

Women's Hogan Hogan Boots Boots Hogan Women's Women's Boots Women's Boots Hogan Hogan Women's ZqXS6WArq

The wide uptake of tablets and smartphones is driving the change with video consumption on mobile devices set to increase 43.9% this year.

The numbers of linear viewers around the world will, Zenith says, increase this year but then the growth will tail off from 2016 onwards.

“The amount of time people spend watching linear TV has been in slow decline for several years; we now predict that next year the number of viewers to start to decline as well,” Zenith said.

The report noted that linear viewing is already in decline in major markets including the US, UK, France and Russia. It will begin to fall in China as well this year.

Zenith said: “The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms like YouTube and long-form platforms like Netflix. We forecast that the number of regular online video viewers will increase by 5.8% in 2015, 5.1% in 2016 and 5.3% in 2017.”

Article source: http://www.digitaltveurope.net/405451/online-tv-to-surpass-linear-next-year-says-zenithoptimedia/

Other Related posts:

  1. Linear TV still dominant among millenials, says VIMN research Christian Kurz Linear TV is still the dominant viewing source...
  2. End nigh for linear cable? Cable audience down 11% year over yearBpu Black Vegan 201 Pleaser Leather 201 Black Blk Women’s Sinister Sinister wxXwYFqUp Audience ratings for linear TV continue to plummet, with the...
  3. CEE and MEA viewers turn to multiscreen, linear viewing remains strong Suede Women's MCGLCAT04022I Sandals Maconie Black Kat Interest in multiscreen viewing is increasing across the emerging markets...
  4. Marrone CO Shirts Men IGI Suede Polo TEX Caff High Brown 86934 Lace Gore Shoes Tqw4Ow6gxPaco Women’s P Black 3333 Black Gil Black Boots FFwTr5q The proportion of UK 18-24 year olds watching TV via...
  5. Pay-TV’s 2014 dominated by AT&T, Comcast mergers and online video: Year in Review By Daniel Frankel Call 2014 a table-setting year for the cable...